Toca Boca Time!

On April 10, 2013, in Sweden, by Ambassador Brzezinski
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Emil Ovemar and Mrs. Natalia Brzezinski with some Toca Boca friends!

Two Spanish, sing-song words encompass a foolproof solution for the traveling, exasperated parent: Toca Boca. The popular Swedish gaming application is not just a reliable silencer of agitated toddlers, but a celebration of the magic in every-day life.

 
The focus is just fun and letting kids be kids, according to co-founder Emil Ovemar who led us through Toca Boca’s colorful offices dotted with huge cardboard cut-outs and smiling faces of its iconic characters. At a time when kids grow up far faster than they should, Toca Boca’s creators are betting on prolonging the simple joys of childhood and learning through play. Children are encouraged to engage in interactive play that parents can feel good about Through a visual smorgasbord of never-too-perfect looking creatures— like my favorite “Bo”, a large hairy creature with a floral wreath adoring his jovial head— and simple activities like washing tea cups in a sink overflowing with suds or blow-drying the locks of a pink-haired girl with cat whiskers.

A part of the Bonnier Group, the concept was developed as a “digital toy” and launched in September 2010. The target age was originally 3-6, but today older siblings and even parents enjoy the meditative sensibilities produced by swiping away crumbs on a table meant for a bright tea set, concocting a pink polka-dot pair of pants via Toca Tailor or curling the unruly hair of a sanguine creature in Toca Hair Salon 2.

 
Today, it’s a wild success with a presence in most Swedish households and nearly 40% of its dissemination in the United States. In 2012, the game surpassed 22 million downloads and today vies with companies like Disney for top 3 status among most popular games. A strong collaboration with Apple and a prescient understanding of the times has propelled Toca Boca’s success. With most parents looking for an alternative to the violent, aggressive games that have been dominating the decade and a new generation of hands-on parents looking to cater to their child’s emotional development not only through ABC’s and 123’s. By emphasizing the simple things parents and kids do together like grocery shopping or setting the table, Toca Boca has hit a nerve.

New statistics demonstrating that Ipad play does not destroy the brains of your little ones (and in fact may enhance them!) and the focus of President Obama and many American law-makers on early childhood education may also add to the long-term social trends that will lead to the sustained success of games like Toca Boca.

 
Personally, my Ipad is replete with so many Toca Boca games that I’m even contemplating something I vowed to never do: purchase our nearly 4-year-old daughter her own Ipad.  I strongly believe in allowing children to play with whatever inspires them. If boys prefer ironing and arranging tea cups and girls enjoy strumming electric guitars and arranging train tracks (as our daughter does), so much the better for us all! The gender neutral nature of Toca Boca games is something that has always appealed to me. There are no pink Princesses with perfect blonde hair or loud, crashing cars; all the games focus on tasks that appeal to us all and characters who we can relate to.

Thank you Emil and the Toca Boca team for inviting me to your headquarters! We look forward to what creative games will be unveiled next!

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International Women's Day lunch guests listen to Mrs. Natalia Brzezinski

Celebrating International Women’s Day

On March 11, 2013, in Sweden, by Ambassador Brzezinski
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Celebrating International Women’s Day underscores a clear fact: empowering women in leadership positions is central to a more economically prosperous, innovative and stable world.

Secretary of State John Kerry crystallized this message in an official statement on March 8th: “It is a great and too often untold global success story that so much of the political, economic, and social progress of the last few decades could never have been imaginable without the leadership and courage of strong women.”

To honor the scores of path-breaking female leaders in Sweden, I convened a lunch of 32 women, including established CEO’s, businesswomen and political leaders, matching them with younger “rising stars” in the business world. The sun finally emerged from a long absence on the Swedish horizon and shone valiantly through the large windows as women of all ages streamed into the U.S. Ambassadorial residence.

The theme of the afternoon was connecting generations of female leaders to share stories and have honest conversations on the “how” of women’s empowerment. How do we overcome long-held gender biases in the office, the promotion process and traditional leadership structures? How do we balance work and family in a way that doesn’t deplete our productivity and joy? How do we empower ourselves and each other?

To help answer those questions I asked two of my role models here in Sweden— Maria Veerasamy, CEO of Svenskt Tenn (the iconic Swedish design brand), and Eva Redde Ridderstad, CEO of Spago and former CEO of several finance firms— to share with the group how they achieved success.

Being the only child of an immigrant father who left South Africa during apartheid, Maria Veerasamy never had a formal higher education and began her professional life working with her hands as a tailor. That is how she forged a commitment with a concept that is now the cornerstone of Svenskt Tenn: quality. She began at the lowest level of another merchandise store in Sweden, always asking her employers “What’s next?” She never became complacent and maintained a laser focus on challenging herself and what potential opportunities lay ahead.

Eva Ridderstad is an effervescent woman brimming with positive energy and determination. As she described her career story, these qualities shone through and underlined the advice she gave to the group: surround yourself with positive people, do something you are passionate about and that is beneficial for the world, focus on results and have fun! Helping younger women climb the corporate ladder and believe in themselves is something she weaves into everything she does, and giving back is her key message.

An amazing thing I’ve been able to discover in Sweden is phenomenal role models and mentors both inside and outside of the U.S. Embassy. These women have been unabashed supporters, springboards for ideas and wells of confidence-boosting when I needed it.  Because of them I have never felt such a strong conviction in my identity as a woman, a mother and professional.

Sweden is a special place for women’s leadership. It’s a country that places a premium on social justice, equality, human rights and equipping both men and women with the tools they need to fulfill their goals. Both the United States and Sweden share these egalitarian values and a belief that people have the right to maximize their potential.

With this common foundation, our International Women’s Day celebration had a unique spirit, substance and joy about it.

Happy International Women’s Day to all!

To a great 2013!

On January 14, 2013, in Sweden, by Ambassador Brzezinski
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Ambassador and Mrs. Natalia Brzezinski

As a new year emerges with a very snowy January, Mark and I could not be more excited for what we know will be a new dynamic, fun and interesting year at U.S. Embassy Stockholm.

It’s still slightly surreal to imagine that we’ve been living in Stockholm for over a year now. My mind still conjures up vivid memories of our late night November arrival in 2011 with an exhausted, colicky toddler, two parents with the stomach flu and suitcases full of clothes that we quickly realized were not warm or waterproof enough for the very cold winter wonderland we arrived in. The city was frigid but the Embassy community could not have been warmer and kinder. As we stumbled around town in the darkness trying to find a grocery store or figure out where Strandvagen was, Swedes and Americans alike could not have been more helpful and genuinely kind and receptive.

Looking back on our first year, I’m amazed by all of the fresh and creative initiatives the Embassy accomplished and the diverse set of exciting visitors we received. A top highlight was the visit by U.S. Secretary of State Hillary Clinton.  We also received one of the largest Senate delegations ever to Sweden led by Swedish-American U.S. Senator Johnny Isakson.  Additionally, we welcomed U.S. Secretary of Energy Steven Chu, U.S. Ambassador-at-large for Global Women’s Issues Melanne Verveer, the legendary Paul Simon and Yo-Yo Ma and two sets of brilliant American Nobel laureates among many others. I know that I have grown personally and learned so much from following the lead of the talented U.S. Embassy team.

Our engagement flowed naturally and productively due to their hard work and also a sense of shared values that provides the basis of the strong American-Swedish relationship. A common commitment to democracy, innovation, sustainability and environmentalism, transparency and true partnership injected a special positive energy into the all of the goals and efforts by the U.S. Embassy. Through the Centennial celebration of Raoul Wallenberg, we were able to underscore the value of not being indifferent in the face of adversity and evil. It was extremely moving to be able to collaborate with the Swedish Foreign Ministry and other Swedish partners to celebrate Wallenberg.

In 2013, I’m looking forward to continuing my work in promoting diversity, youth engagement and women’s empowerment but also looking for new ways to be supportive and open within our community. Despite having a relaxing and lovely time over the holidays with my family in Chicago, Mark and I could not be happier to be back to a place and a set of people that we feel are home to us now.

Our daughter set the tone in this regard by voicing a near daily desire to go back home so she could “speak Swedish and go to dagis” to the chagrin and heartbreak of her grandparents!!

Among my many resolutions, one of the priorities is learning Swedish this year. In that hopeful vein, Gott Nytt år och God Fortsättning!

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Ambassador Melanne Verveer, Ambassador-at-Large for Global Women’s Issues

Women’s issues are not just about women anymore. As President Obama said in April, “They are family issues, they are economic issues, they are growth issues, they are issues about American competitiveness. They’re issues that impact all of us.”

We have a President and a Secretary of State who understand the interdependence between advancing economic opportunities for women and advancing the overall prosperity and condition in society. Promoting and empowering women in business and political leadership positions is not just good for women, it’s good for all of us. Countless studies conclude it’s better for share-holders returns, better for the bottom-line and better for the productivity of corporate boards when more women have a seat at the table. The most creative innovation comes from a diversity of ideas and voices.

Our leaders take this challenge so seriously that Secretary Clinton created a brand new role within the State Department to implement this vision. Melanne Verveer is the U.S. Ambassador-at-Large for Global Women’s Issues. The Secretary has charged Embassies worldwide to deliver on this “strategic and moral imperative” of women’s empowerment as a top priority.

Mark and I had the honor of hosting her this week here in Stockholm.

Ambassador Verveer often cites the unique “power to convene” as an effective tool for American Embassies around the world. Bringing a diverse set of people together around a common challenge and facilitating open, authentic dialogue can be a transformative experience that can be a catalyst for change.

On Tuesday, we did precisely that. Mark and I brought together a group of Sweden’s top female and male CEO’s and senior managers around key questions: What are the critical components necessary for an ideal ecosystem to empower women in senior business positions? What can we learn from different models elsewhere? And what lessons learned could these leading business people thatlive in a country that leads on gender equality share with us? Essentially, what really works ?

We began from an empirical framework and examined low-cost childcare, maternity/paternity leave benefits, access to capital, entrepreneurial training, mentorship programs, role models, mandatory quotas and the commitment of headhunters on this issue, as basic components that could possibly create “virtuous circles” (or low cost, high leverage cycles) of change.

Low-cost, high quality childcare is an example of this. When women have low-cost childcare available they have more capital and time to put into something productive for themselves and society, such as an entrepreneurial enterprise.

Through the dialogue, Ambassador Verveer helped frame the issue for us. Simply put, gender diversity at the top makes economic sense. She called on the private sector, and in particular CEO’s, to make a commitment to empowering women and pointed to specific examples of public-private partnerships she is familiar with, like Coke’s 5/20 program. This issue is in our collective self-interest, as Ambassador Verveer said, yet no country in the world has closed the gap yet.

One country that has made great strides is Sweden. In Sweden today, there are more female Cabinet Ministers than male, including a female Minister of Defense. There are 1.5 women for every man in tertiary education (a statistic reflected also in the United States). And yet in this realm there is so much more that can be done — less than 2% of Sweden’s top executives are women although they have the highest representation globally with 21 percent.

All these numbers tell us one thing: we still have a great deal of work to do to unleash the power of gender and facilitate women’s full economic participation. With aspirational leaders like President Obama, Secretary Clinton, and Ambassador Verveer, I have true faith that women of my generation and our daughter’s will have a greater voice in the workplace because of the trailblazers before us.

Creating a New Definition of Leadership

On October 12, 2012, in Sweden, by Ambassador Brzezinski
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What does leadership mean in today’s information-rich, interdependent economy? How can we create a new definition of leadership that encompasses diversity and openness?

These were some of the central questions asked Tuesday evening as I spoke to a group of young female professionals in a glass-enclosed, panoramic annex room of the Stockholm School of Economics. The young women were part of Barbro Ehnbom’s “Best and Brightest”, or the BBB network, which brings together rising stars from the university’s economics program to form a professional network. The goal of the network is to cultivate the leaders of tomorrow in the international business community, and the members receive valuable business contacts, scholarships and even job opportunities in China, which is Ms. Ehnbom’s latest scholarship effort.

Each year one of these women is chosen as the “Female Economist of the Year,” and I had the privilege to speak alongside one of the winners, Ambassador Lisa Svensson, on a range of topics concerning leadership, work-life balance and the obstacles women face in the corporate promotion and hiring processes, and especially in establishing an authentic form of personal leadership.

I relish these discussion opportunities because they are not moments where I speak at the group or preach my belief in work-life balance, but instead as a group we help create environments where we listen to each other and share lessons learned. I am not a female CEO or executive, and listening and learning from the panoply of international experiences those young women have had allows me to better understand the challenges that lay ahead for both young professional women and men. I truly believe that in the debate itself lies much of the solution. And together we were able to identify a series of obstacles that present themselves for young people in the workplace, such as avoiding burning out, managing personal life with career, and seeking out appropriate role models and mentors.

In the end, together we concluded what many statisticians and researchers have recently said: that the most effective executive boards or senior management groups are the ones with the most diversity. And not just gender diversity, but diversity in education, life experience, culture and religion. In an interdependent world where many corporations have a presence in more than a hundred countries around the world, being able to relate to others, have empathy and an open mind are critical to success. Being able to lead both from one’s emotional side as well as intellectual side is what the future of leadership will entail, according to many of the young women. Finding role models that emulate those qualities is of utmost importance. And one person mentioned time and again that evening as such a role model was Barbro Ehnbom, the founder of the network. Her passion for mentorship, belief in those young women and dedication to their futures is key to their self-confidence and something we all need more of: women helping other women, and human beings coming to each other’s sides in an increasingly competitive world rife with challenges.

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Celebrating the spouses & partners in the Embassy Community

On October 4, 2012, in Sweden, by Ambassador Brzezinski
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There is one resounding lesson I’ve learned so far in Sweden: Diplomacy and public service is a team effort. The spouses of diplomats work just as hard and the embassy communities would not function without their support inside and outside of Embassy walls.

This was something conveyed to me in Washington, D.C. before we arrived at Post, and has only become more real and true as Mark and I have lived as a diplomatic couple. It’s been almost eleven months since we arrived in Stockholm and in that time I’ve had the joy and privilege to get to know on a deeper personal level many of the incredibly talented people that work in U.S. Embassy Stockholm. The past few weeks have also brought an influx of new Embassy staff and their families.  I’ve had several opportunities to welcome them and hear their stories, and am continually inspired by the sacrifice and determination present in their marriages and partnerships.

Spouses are often called on to perform some of the least glamorous but most critically important tasks to making an Embassy run effectively. Whether it is working in the mail-room, running the USECA store, or acting as our deft community liaisons to organize events and help make people feel at home— spouses bring heart and cohesion to the community.

Both inside and outside the Embassy, spouses make connections with important local traditions and groups, and act as some of our savviest advocates for our children as they transition into the local school systems and Swedish lifestyle. One of the most inspiring elements of this dynamic is how the role of “spouse” has modernized and evolved. In our Embassy community, we have several men who are allowing their wives to shine professionally and shouldering the burden of taking care of the household and family while theirs wives work long hours in a demanding job. They create home-grown nursery schools and children’s cooperatives to help out the other families whose young children may not have childcare, and put their own careers to the side.

We have same-sex partners who pick up their lives, leave careers and family, and move around the world following their diplomatic spouse, happily contributing in all the ways they can to each Embassy they land at. Whether it’s being a school bus monitor in Sri Lanka, organizing a rental car service in Brazil that’s less expensive for diplomats or home-schooling 6 children as they move around the world, or just being there to listen and absorb the frustrations that come with a very pressurized and complicated job, I’m amazed on a daily basis by the resourcefulness and strength of all spouses in our community.

How many people wouldn’t find it difficult to give up what’s theirs—a lucrative career, aging parents, a beloved homeland— and move to countries where conditions can be very trying to sacrifice both for the spouses’ success and their country? As the wife of a U.S. Ambassador I have so many resources that unfortunately and unfairly the spouses of other officers do not. So I would like to celebrate everything that all the spouses, partners, girlfriends, boyfriends and children do to make this Embassy so special and dynamic. Thank you.

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A Rising Wave of Empowered Women

On September 25, 2012, in Sweden, by Ambassador Brzezinski
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A few days ago I had the privilege of convening a large group of women from the organization SWEA, one of Sweden’s largest global networks focusing on the transmission of Swedish culture and language abroad. The topic of the evening was the plight of the “modern woman”, and the discussion centered on how we can empower women to be leaders in business while enabling them to balance career and family.

In front of a room of encouraging faces and nodding heads, I gave a 20-minute speech on why I believe that for a variety of generational, economic and societal factors this very moment is the moment that will be catalytic for women’s professional empowerment. In my opinion, the young generation of women has the hunger, education and timely set of talents that has enabled them to weather the recession better than men, retain higher employment rates and occupy fields that are growing rather than shrinking.

Women in their 20s are out-earning men in their 20s, are attaining more college and masters’ degrees, and exhibiting the leadership qualities of collaborative team-building, listening skills, empathy and organized multi-tasking that are critical to today’s information-rich technology.

Today 53% of corporate entry-level blue chip jobs are held by women, according to research compiled by McKinsey. Unfortunately, this percentage that drops to 37 percent for mid-management roles and 26% for VP and senior managers and at each stage men are twice as likely to advance than women. So what accounts for these paradoxical statistics?

I think part of the problem is that women are still struggling to balance family and career, to meld the personal with the professional in a way that sustains productivity and yes, happiness. We need to make it socially acceptable to make taking care of oneself and one’s family just as important and economically valuable as time spent at one’s desk.

This point rang true with the group of women I spoke to, and many approached me saying they worried about their daughters and granddaughters who were very successful and had extremely demanding jobs and virtually no time for themselves. How would they balance their lives without being given the tools and flexibility to do so by their corporations? Many also told me the challenges I was delineating for women today— lack of networks, lack of mentors and lack of confidence to ask for promotions, raises or time off— are the same things they bemoaned 20 and 30 years ago. So how far have we really come?

Despite this, I remain optimistic that women are breaking the glass ceiling and that the opportunities for the young generation are greater than ever before. There are great lessons to be shared between the United States and Sweden on differing, yet equally effective ways to empower women. But one thing is clear: as we encourage young women we need to speak candidly about the challenges they may face as well. Yes, they will break the glass ceiling but it will be frustrating and hard sometimes too, and they may cut themselves on the shards along the way.

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Speaking to Microsoft’s Women’s Network

On June 18, 2012, in Natalia, by Ambassador Brzezinski
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Mrs. Brzezinski and Per Adolfsson, VP for Microsoft Sweden

How do we as professional women gain the confidence necessary to speak up for ourselves in the workplace? What is the best way to break down staid gender attitudes and assert oneself as a business leader?  How do we balance being the “perfect” woman who does it all with being happy and effective?

These are just a few of the questions I discussed with a group of talented women when I spoke to Microsoft’s women’s network on Friday. When I first entered the modern, spacious offices— which are now under construction to create a more decentralized, open workspace where all levels and departments sit together with no fixed desks and no “corner office”— I was greeted with a mother on maternity leave and her baby excitedly waiting for my speech. I knew then, it was going to be a great afternoon.

The group ranged from women in their 20s to their 60s, which lent to a rich breadth of personal stories describing the challenges for women 30 years ago compared to the challenges of today and how to overcome them.

One senior level manager described trying to be the perfect mother, wife, hostess and professional which eventually exhausted her and caused her to become profoundly ill. Finally, she realized perfection is impossible.

While another young women described her first meeting as a project leader: It was 13 people, 12 men and her. Of course everyone assumed she was an intern or secretary so they all presented before her without asking her if she had anything to say. When the 12 were finished they opened their iP

hones and tuned out. Then she stood up, asserted that she was the project manager and their superior, and they better listen up. That got their attention, she said.

The assertive and confident nature of Millennial women—those born after 1980— like the one I mention here, gives me so much hope that the young generation will force the workplace to change. This is the first generation to boldly assert that they refuse to just be someone’s wife. Millennials want to be mothers but want that identifying quality to be one of many comprising a multidimensional identity of woman, professional and social influencer.

The key to cultivating young women is mentorship and role models. Private companies like Microsoft are leading the way in this through programs like “Digigirlz”, which creates a summer camp at Microsoft’s offices for girls graduating grade school to promote their interests in IT and science. Microsoft also allows for very flexible work hours to aid both men and women in achieving work-life balance.

The generous and well-organized system of childcare and maternity care in Sweden coupled with the values of openness, diversity and mentorship that American companies bring is a great combination for empowering women, according to one of Microsoft’s senior managers.

As a conclusion, I shared with the group a few things I found to be helpful to me as a young woman. The first is to proactively seek out mentors. Many young women work hard and hope that a senior female will notice them and begin to mentor them, but actually I have found it is the other way around. Second, don’t be afraid to embrace women’s issues and be vocal about promoting women. Finally, always speak up. How many times have you had a great idea that you were afraid to bring up in a staff meeting? Or more importantly, why are women so scared to ask for a promotion or pay raise?

I think ultimately we all need to stop worrying who is judging us in the boardroom or as a mother, who does or does not like us and just go for it and maximize our potential because women have a great deal to offer the world.

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Keeping it real

On May 11, 2012, in Natalia, by Ambassador Brzezinski
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On Friday, our home was brought to life in a big way. Bright balloons, blueberry lollipops, excited giggles and two giant jumping castles— one indoors and one outdoors— filled every room with the innocent joy of childhood.

The occasion was our daughter’s third birthday and we celebrated by reaching out to the wonderful community in her Swedish nursery school, as well as friends we have made in the past few months and Embassy staff with young children.

The result was a delightful mélange of authentic conversations among parents and a raucous carnival-type atmosphere with kids occasionally shrieking with excitement at the prospect of eating as many chocolate cupcakes as they wanted and running wildly through the formal parlors and hallways of the old European home.

As a mother, nothing could make me happier or prouder than seeing the joy on our daughter’s face as she frolicked with her friends or saw the huge Princess-pink jumping castle for the first time. My husband and I both noted that neither of us had ever had a grand birthday party like that, nor do we really recall having any birthday parties until our teen years and those were mostly at inexpensive pizza parlors like Chuck E. Cheese! This was something really special we hope she takes away from this incredible experience abroad. It’s also a way for us to share this incredible gift and home with as many people as we can.

We strive to make this home as open, inclusive and accessible as possible, and try to be all those things personally. It can be intimidating and formal to enter an Ambassadorial residence so steeped in formality, beautiful art and tradition, but I can tell you that no one was feeling intimidated when they were greeted at the door with inflated balloon animals, Barney songs streaming through the air, a popcorn machine and our sugar-infused daughter whose face was blue from eating too many lollipops.

Nothing strips people of their professional trappings and formality like kids. Keeping it real was the theme of the evening, in the best of all ways. And that is the kind of atmosphere Mark and I hope continue.

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Looking to the Future

On April 27, 2012, in Natalia, by Ambassador Brzezinski
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Mrs. Natalia Brzezinski, Special Adviser for Innovation Alec Ross and Sweden's Minister of Foreign Affairs Carl Bildt

Recently, I’ve participated in two distinct forums with a recurring theme: focusing on innovative solutions to the challenges and opportunities of the future.

Nothing epitomizes these challenges and opportunities like the Internet. Whether the Internet will be a force for positive change and progress or for repression and tyranny is the worrisome question facing governments, policymakers, businesses and the citizens around the world that it has finally given a voice and outlet to.

This is a pivotal issue and we were so pleased to host our friend Alec Ross, Secretary Clinton’s senior advisor for innovation, last week to shine some light on it. Alec came to attend Stockholm’s Internet conference on Internet Freedom spearheaded by Foreign Minister Bildt, an early and enthusiastic pioneer on this issue. Both Ross and Bildt gave prescient and insightful speeches and sat on a panel together addressing questions on how to positively harness the Internet for international development, freedom from political repression and economic progress.

The theme of the day really struck a chord with me as I truly believe the language of individuality, openness and expression espoused by social media and the identity of the Internet writ large is universal and increasingly becoming more integral to self-identity for the young generation than the language of their homeland. The Arab Spring brought this to the forefront, and even today we see young Egyptians from across the political and religious spectrum fighting for common values of transparency, anti-corruption and opportunity for all.

Ensuring the future for the young generation by harnessing our common values was a key theme at another event I attended yesterday.  Save the Children in collaboration with Unicef organized an inspiring seminar on children’s rights and business principles. I attended at the invitation of Ambassador Lisa Svensson, Sweden’s dynamic Ambassador for Corporate Responsibility and the youngest Ambassador in the Foreign Ministry.

Protecting and supporting children around the world is a passion of Queen Silvia’s, and Her Majesty gave a strong set of opening remarks calling on businesses to take greater responsibility for the lives of children and safeguard their rights through the ten principles developed by the United Nations “Global Compact” on corporate responsibility.

Sweden has a cultural legacy of helping those in need, and it’s no surprise that its companies are consistently ranked as having the highest levels of corporate responsibility through carefully developed and targeted programs. Many of the corporations here have been able to strike a healthy balance between making money while doing something good for society.

Children’s rights are directly tied to levels of female empowerment since women are predominantly responsible for the livelihood of young children in the developing world. If women are able to make their own money, it’s been proven that they will use that money to educate their children. For this reason, I believe promoting women’s entrepreneurship is critical to the plight of children.

It was incredibly heartening to learn about the large-scale initiatives many Swedish companies are enacting to help women start their own businesses, secure loans and get their goods to the marketplace.

In places like Bangladesh, H & M is educating women on their rights such as simply asking for maternity leave and safe places to breastfeed. While touring Ericsson’s headquarters last week at the invitation of two of its top female Vice Presidents, I learned of the many ways Ericsson is empowering women in Africa, for example, through the “Connect to Learn” initiative that brings women and children quick access to broadband. In partnership with the UN Development Program, IKEA is sponsoring the education and empowerment of women in over 500 villages in Uttar Pradesh, India to learn how to start their own businesses. These are just a few examples I have heard about recently of the many, many Swedish companies that are taking the lead on this issue. It is a rich area where both Swedish and American companies can share best practices and collaborate.

Values-based leadership with a strong foundation in social innovation will be the dominant business model of the future, in my opinion. Today, the young generation entering the workforce is demanding that their companies care about something beyond just the bottom line. Business schools are slowly moving away from a financial, investment-based “Wall Street” focus to one rooted in imagination, innovation and corporate responsibility. I have deep faith that in the next 10-20 years we will have furthered the progress of women and children around the world through innovative public-private partnerships and the dedication of both sectors to empowering women and girls.